NASHVILLE, TN (May 14, 2014): The Nashville Symphony has proudly announced that Daniel Grossman, a 15-year veteran of strategic arts marketing, sales, staff management and audience development, has been named the organization’s new vice president of marketing after a nationwide executive search guided by Arts Consulting Group.
Grossman will formally join the Symphony on June 1.
“In reviewing candidates for this new position, we were looking for a dynamic individual and an assertive leader capable of making an immediate impact, both internally and externally, during this important time in the organization’s history,” said Mark A. Blakeman, Nashville Symphony chief operating officer. “With a proven track record in the arts, a diverse skill set and boundless energy, Dan is the ideal choice to guide the way in building the Nashville Symphony’s audience and its distinctive brand in Music City.”
As vice president of marketing, Grossman will lead the Symphony’s overall business and market development efforts. His responsibilities will include market research and planning, strategic direction for promotions and advertising and oversight of all ticket sales efforts, as well as managing the day-to-day activities of marketing staff. He will also work closely with the organization’s artistic administration, top leadership and music director to craft programming that not only generates a high demand for tickets, but also reflects the Nashville Symphony’s artistic vision as well.
Prior to joining the Nashville Symphony, Grossman served as the vice president of marketing at State Theatre Regional Arts Center in New Brunswick, N.J., where he oversaw a string of major accomplishments. Under his leadership, State Theatre enjoyed four years of balanced budgets and an 80 percent increase in ticket sales, while orchestral concert attendance tripled. In 2013, Pollstar magazine reported that State Theatre ranked No. 21 in the world, based on paid attendance. In that same year, Venues Today’s year-end “Top Spots” report listed State Theatre as the top-ranked venue in the world in the 2,000-and-under seat capacity category, based on concert and event grosses.
Grossman has previously held positions at The Community Theatre (now Mayo Center for the Performing Arts) in Morristown, N.J., as the director of marketing, and the George Street Playhouse in New Brunswick as group sales and advertising manager. He is a graduate of Rutgers University, where he earned both a Master of Communication and Information Studies and a Bachelor of Arts in Communication and Theater.
An avid sports fan, Grossman enjoys spending time with his wife Karen and two children, volunteering, exercising and cooking in his free time.